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BARCELONA'S CULINARY SCENE: the rise of new trends and their influence on Catalan culture
Language: English This thesis is written in English
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Gaia Lucantoni, Global Business School Barcelona, 2017
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The purpose of this work is to explore the role of Catalan gastronomy as a destination attraction, as well as the characteristics and awareness of its consumers and providers, while attempting to determine whether its perception is influenced by new trends of if it is disrupting traditional cuisine. Surveys were carried out on a series of restaurants in Catalonia’s capital, Barcelona, as well as among visitors and Catalan residents. One survey was conducted in 10 particular establishments that were selected among those offering local dishes and which are regularly visited by tourists and residents. A second questionnaire was distributed among tourists, obtaining 62 valid answers. A third questionnaire was filled out by locals, gathering 61 answers.