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The Future of Tourism between Online Booking and Sharing Economy
Language: English This thesis is written in English
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Chiara Cenci, Università degli Studi di Parma, 2015-16
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The topic of Sharing Economy is definitely a present-day topic. Many interests are colliding, but the main duel is between business and social dimension; these two can be considered the two macro-values that bring all others consequently. All along the research, a part from the analysis of the technical aspects, the central topic has been to understand which will be the impact on society for the entering of this new phenomenon.
Is it possible to follow this model of subverted economy? And are we sure it will bring tangible results? Answering to these questions is not easy and we do not have the presumption of having given an irrefutable result; but at least we have analysed the impact of the phenomenon in the important sector of tourism. One of the most relevant aspects is a social confirmation that arises from the survey we have given to graduate students: the ones who know what sharing economy are for the most willing to try its services out. It is thus evident the advantages that it is concerned with.
The small part of people who knows what sharing economy is but do not have used it yet, may be convinced by the suggestions we have proposed in Chapter 3 for increasing the sense of trust in sharing platforms.
Resuming first the application of rules to regulate the sector, like the creation of an official register of guests and the creation of a minimum hygienic requirement standard.
Secondly, Airbnb in particular, being the greatest representative of the category, shall pay attention to avoid the dilution of its brand; in particular, it should remain focused on its business target and banish the temptation to widen its offer including also hotels and B&B. The risk is that of being perceived like an OTA, consequently losing its peculiarities.
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