The Foodstuffs Italian business has realized a turnover of € 105 Billions in 2005 an it is takes the second place in most important Italian and European manufacturing divisions.
Typical products represent the 9% of that book value. This is not a few import, considering that in some Italian local economies, this issue has a determinant weight, as in Emilia Romagna with Parmisan Cheese.
Italy has got more than 150 denomination brands. In Samnium 8 of them are actually produced. This products have confirmed organoleptic qualities, but they’re not still totally expressed and don’t represent a valid opportunity for the economic development of Benevento Province.
All we need is a change of mentality, starting from policy, just because operators must be flanked in their difficult path towards enterprises’ organization improvement.
Only by making them conscious that they have to base their companies on market oriented strategies, Samnite entrepreneurs will be able realize a real territorial arrangement, as Tuscany and other wonderful Italian systems, where tourism and food make themselves known in all the world, as they are.