The beginning of the third millennium is characterized by new technologies of communication.
The possibility of informing and communicating through digital television and satellite television and through the Internet allowed news and images to be always in real time, in every part of the world, even in the most remote areas of the planet.
In this process of globalisation of the communication, all "consumers" of news use in real time product, which most be continually renewed.
This enriches also easy news with effects that capture the curiosity of the spectator, using show techniques: is the so-called Infotainment, English neologism, resulting from the fusion of information and entertainment.
Internet leads to a "revolutionary" innovation: while the traditional sources of information, such as television and press, are managed by groups of power, multimedia networks are free, and so the single can present his ideas putting them in the network, for instance, through video images (Youtube).
It creates a new customer-consumer figure, where support is provided by sponsors, whose primary interest is the greatest number of contacts through the product information.
Information and communication in general are "goods" to sell to the public as a set of potential cultural products.
In the following chapters will be analyzed the modern means of mass communication and the involved mechanisms: the study will expand on the means of communication in the modern western world, television, which strongly influenced the expressive and communicative modules of other media, and in particular, the printed paper.
Worldwide dissemination of new means of mass communication brands will be analysed. The web could be defined the sixth power.
The method of analysis used will proceed without any moral evaluation. Rather the aim is understand to what extent these techniques can distort news, influencing the individual perception of reality, for a commercial purpose or, worse, for ideological propaganda.
Therefore deepening the study on information in its different aspects, with short historical and linguistic references.